When it comes to building communities, many marketers are stricken with questions and fear — What if you lose control of the community? What happens when you no longer control the narrative? What will become of the unknown?On this episode, we’re joined by Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker. In his recent book, Belonging to the Brand, Mark breaks past these unfounded fears to explain why community is the last great marketing strategy. Hear our conversation with Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker:Why community is the last great marketing strategyWhy so many people struggle with building communitiesHow to establish resonance and connection with an audienceWhy purpose matters in an organizationWhere to build a meaningful community More information about Melissa Gratias and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/markwschaefer/Company Website: BusinessesGrow.comOther Relevant Links: Belonging to the Brand (New Book) Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.