A home is one of the most significant, important purchases people make. But that doesn’t mean the process is easy. And unfortunately, it’s not always the most enjoyable. Building and buying a new home can be an extremely stressful experience. But it doesn’t have to be! Today we speak with Danielle Lipari-Mareth, Vice President of Sales and Marketing at Lennar in Austin, Texas. Lennar’s mission is to pair the right home to every buyer and provide a top-of-the-line experience throughout the entire process. Danielle’s expertise and insight transcend real estate and translate across industries. Listen in to learn: How shifting to perspective to the buyer’s side of the customer journey makes better sales and marketingHow to make sure you’re treating your customer as an individual, not a saleWhy a healthy marriage between sales and marketing is essential for customer experienceWhat it means to make legendary customer experience your North StarWhat the role of humans are in new home sales More information about Danielle Lipari-Mareth and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/danielle-lipari-mareth-87714336/Company Website: https://www.lennar.com/Other Relevant Links: Lennar Mortgage