You can’t multiply your way out of complexity — first, you have to simplify. In today’s increasingly oversaturated market of substandard marketing and customer service, it’s getting more and more difficult to come out on top. Where most people try to win with complexity, our guest today focuses on the foundation: customer experience. Jeff Shore is a sales expert, author, speaker and executive coach and the Founder and President of Shore Consulting. With a focus on psychology-based selling, Jeff is restoring the foundations of what makes modern marketing and selling successful. Listen as we discuss:How selling the way your customers want to buy changes your trajectoryWhat psychology-based selling is, and why it’s not the normWhich tools and tech are misused and underusedHow to connect and communicate more effectivelyHow to navigate market ebbs and flows More information about Jeff Shore and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/jeffshore/Company Website: https://jeffshore.com/Other Relevant Links: French Laundry; Shep Hyken; Unreasonable Hospitality; The Future Is Faster Than You Think; Adrienne Duffy, Strategic Coach; Eric Elder on LinkedIn; One Minute Pitch: John’s Crazy Socks