Most of human suffering is related to an unwillingness to have difficult conversations. Today we discuss how communication, authenticity and a “Team Sport'' culture lead to fulfillment and increased revenue. We speak with Friendbuy’s VP of Revenue, Adam Ferris, about his approach to holding the customer accountable and giving them what they want while diving deep and showing care through continuity. Join us as we break down:Why Empowerment is more effective than FOMO when drawing in a customer Why it takes a village to close a deal, not just SalesHow to increase revenue with win/loss conversationsWhen NOT to incorporate AI More information about Adam Ferris and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/adampferris/Company Website: https://www.friendbuy.com/