Fact: 99% of deepfake audios can be used to break into someone's account that’s voice-based. As the digital environment gets noisier and more polluted, trust becomes even harder to build. Identity and verification go a long way to increasing safety, security, confidence and trust. Aaron Painter is the CEO of Nametag, the world's first identity verification platform designed to protect accounts from impersonators and AI generated deepfakes. In this episode, he dissects the standard protocol of security questions and the impact it has on both the employee experience AND the customer experience. Aaron knew there had to be a better way to prove who's behind the screen. Thus, Nametag was born. Join us as we discuss:How EX inevitably impacts CX: when employees feel heard, customers feel heardHow Nametag’s technology is streamlining human identity Why deepfakes are becoming an enormous problemWhat exactly MFA is, and how it’s evolving over time How to build company culture in the remote world: steps to improve EX More information about Andrew Carothers and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/aaronpainter/ Company Website: https://www.getnametag.com/ Aaron’s Book: LOYAL: A Leader's Guide to Winning Customer and Employee LoyaltyOther Relevant Link: Warby Parker