Designing ConfidenceIn this episode of The Dr. Gabrielle Lyon Show, Dr. Lyon sits down with Heidi Somers, the founder of Buffbunny Collection, a dynamic and empowering fitness and lifestyle brand that has taken the industry by storm. From growing up in a small town in Alaska to becoming a successful entrepreneur, Heidi’s journey is a testament to the power of resilience, self-belief, and authenticity. Heidi opens up about her humble beginnings, including her early struggles with weight and body image, and shares how these experiences fueled her passion to help other women feel strong, confident, and stylish. She reflects on her decision to leave college and a pre-med path to pursue her dream, her challenges in starting a business from scratch, and the deep sense of purpose she finds in creating high-quality, functional activewear. We dive into: How Heidi turned her personal challenges into a successful businessThe value of persistence, grit, and trusting your instinctsWhy self-care and fitness are essential for sustained successPractical advice for building a transparent and community-centered brand Tune in to hear Heidi’s inspiring journey and the strategies she used to build a thriving, values-driven business. Whether you're an entrepreneur, fitness enthusiast, or just seeking a boost of motivation, this episode is packed with practical advice and empowering stories to inspire your own journey. Who is Heidi Somers? Heidi Somers is the founder and CEO of Buffbunny Collection, a popular activewear brand dedicated to empowering women through fitness, fashion, and self-confidence. Growing up in a small town in Alaska, Heidi’s journey to success wasn’t easy. She faced personal challenges, including struggles with weight and self-acceptance, which fueled her passion to create a supportive community and high-quality activewear designed specifically for women. From humble beginnings on YouTube sharing fitness tips, Heidi built a multi-million dollar brand that resonates with women everywhere. Today, she’s celebrated for her transparency, grit, and dedication to helping women look and feel their best, both inside and out. Apply to become a patient - https://drgabriellelyon.com/new-patient-inquiry/ Join my weekly newsletter - https://institute-for-muscle-centric-medicine.ck.page/2ed23e2860 Get my book - https://drgabriellelyon.com/forever-strong/ This episode is brought to you by: AG1 - Special Black Friday Gift & FREE TRAVEL PACK! - https://drinkAG1.com/LYONFatty15 - Code DRLYON for 15% OFF 90 DAY Subscription - https://fatty15.com/DRLYONCozy Earth - Code DRLYON for 40% OFF - https://cozyearth.com/DRLYONARMRA - Code DRLYON for 15% OFF - https://tryarmra.com/DRLYONPuori - Code DRLYON for 20% OFF - https://puori.com/DRLYON Follow Heidi Somers - Instagram: https://www.instagram.com/buffbunnyTwitter: @HeidiSomersYouTube: https://www.youtube.com/@heidisomers Find me at: Instagram: @drgabriellelyonTik Tok: @drgabriellelyonFacebook: facebook.com/doctorgabriellelyonYouTube: youtube.com/@DrGabrielleLyon