Welcome to the dtc deep dive. Today, our guest is Alexa Kilroy, Senior Creative Strategist at First Day - a DTC family health & wellness brand. In this episode, we cover pretty much everything - rapid product line expansion, paid media growth, running supplements on paid platforms, as well as her overall approach to creative testing and strategy. This week we cover How Alexa has dealt with such fast growth at First DayAdvertising supplements on TikTokThe best way to test your ad creative at scale. Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Follow Alexa on Twitter - https://twitter.com/AlexaKilroy Follow Fraser on Twitter - https://fraggell.pro/PjHzG9 Work with Fraggell - https://fraggell.pro/wO97hF Follow us on Twitter - https://fraggell.pro/4DRnJQ Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P See acast.com/privacy for privacy and opt-out information.