Welcome to The DTC Deep Dive. For this episode, we are joined by both Claudia Laurie and Alex Craciun, Co-CEO and Co-founders of Prive, a service that sets up and manages subscription technology for brands to use. We’ll be going over how to build the perfect subscription model, and how to avoid the pitfalls that many brands fall into when going down the subscription route. Why does Prive exist? How do they do things to help brands? What makes a good subscription service, in both...

Welcome to The DTC Deep Dive. Today we’re joined by Callum Mckeefery, founder and CEO of Reviews.io. A reviews collection service that has been responsible for some huge growth for multiple brands. Callum will be sharing his learnings on the importance of reviews, how to curate them and which types to keep an eye on. On Callum’s past in startups and starting Reviews.io with his wife from their kitchen table. On the importance of reviews and how a lot of brands overlook this. On ‘too...

Welcome to the dtc deep dive. Today we speak with Siân Rigby,  Director of Growth at Kosas, a clean makeup and skincare brand. In this episode, we go over brand strategy from the perspective of a beauty brand, which means diving deep into influencer marketing, TikTok vs. Instagram and what to look for in a head of growth. On Kosas and Siân’s role as Director of Growth On Siân’s reflections on working as a freelancer vs. an agency vs. a brand. On what brands need to look for when hiring...

Welcome to the DTC deep dive. Today we’re joined by Juliana Casale, Head of Brand & Community at Wonderment, an order tracking service that helps improve retention and increase upsells. In this episode, we go into detail about post-purchase, and how to give your customers the best possible experience after placing their order. About Wonderment and how they help in Post-Purchase. Why Post-Purchase is so important, yet so overlooked by a lot of brands. On packaging experiences for...

Welcome to the dtc deep dive. Today we’re speaking with Olly Hudson, co-founder of For You Advertising, a DTC growth agency that specializes in TikTok.  We discuss tips and tricks for doing well on TikTok, reasons for the platform’s success in the past few years and what kind of creative works the best. Why TikTok Paid became one of the biggest channels around, and how the Pandemic helped this. Why TikTok is succeeding for Ecom brands where Facebook is failing in some areas. On Paid...

Welcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative. Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new technologies being developed, and seeing how they are set up rather than any profound knowledge of how to be...

Welcome to the dtc deep dive. Today we have a chat with Mordechai Hoffmann, director of Red Moose, a shoe care DTC brand that also sells on Amazon..  Mordechai gives us a crash course on using Amazon to its fullest potential, and how it can enhance your DTC operations. Red Moose started off as a ‘mom & pop shop’ that began selling 3 shoe care products on Amazon. On modernizing the shoe-polish niche. To grow they had to expand their catalogue to more contemporary products, such as...

Welcome to the dtc deep dive. Today, our guest is Chase Mohseni, head of marketing at Pencil. A service that uses AI to create ad variations in large quantities from fed-in pieces of content assets.  We’ll be going over the importance of experimenting with your creative to avoid stagnation, why AI is a tool rather than a replacement for creators and how to avoid relying too much on your past data. Why you should be reusing your creative into lots of other creatives. The marketing ‘ocean’...

Welcome to the dtc deep dive. In this episode, we’re joined by Trace Crawford, director of eCommerce and marketing at Supply.  A DTC razor blade company.  We discuss various strategies for marketing a built-to-last product online and using organic content to get amazing results. About Trace graduating during the pandemic and gravitating toward dropshipping, and his eventual disillusionment in it. In comparison to Dollar Shave Club and other alternatives. Supply is all about buying a...

Welcome to the dtc deep dive. In this episode, we welcome Jack Rubin Co-CEO of Purdy & Figg, a  sustainable cleaning brand that Jack runs with his brother Charlie. We discuss what makes a good cleaning brand, running their own fulfilment centre and aggressively testing content to find a winner. On the launch of Purdy & Figg’s new website and experiencing a slight drop in conversion because of this. Jack describes his journey as typical of most entrepreneurs. He and his brother...

Welcome to the dtc deep dive. This week, we’re joined by Brian Singer, Growth Marketing Manager at Jones Road Beauty. We go over his strategies for testing winning content, holistic approaches to marketing and how to switch off from your job at the end of the day.    On Brian’s background in sports marketing, and how there isn’t as much difference between marketing sports products and beauty products as one might think.   On Brian’s decision to join Jones Road Beauty due to sharing...

Welcome to the DTC deep dive. This week, we sit down with Jay Moskowtiz, CEO of Bimble, who produces a CBD drink made using ethically sourced honey. We talk about Jay’s past on Wall Street, his move to beekeeping, and eventual growth into a CBD brand to tackle stress. On getting into Beekeeping via chatting to a Wall Street colleague during downtime. And getting better and better at it over the years. Jay’s career as a bond trader on Wall Street, and how the stress of the job made him...

Welcome to the dtc deep dive. This week, we talk E-com with Sean McGinnis, President & Integrator at KURU Footwear, a shoe brand whose mission is to sell products that bring an end to any and all foot pain, while still looking stylish.    On Sean’s beginnings in direct sales, becoming proficient at SEO and joining KURU.   Why being a foot-pain alleviating brand has given KURU great demand-capture, with great keyword volume.  Non-brand campaigns on Google in order to drive people...

Welcome to the dtc deep dive. This week we talk with Jack Griffiths from Snuggy and discuss what it’s like to run a successful brand through lockdown and Jack’s experience during the Suez Canal Blockage incident, in which a container full of Snuggy stock was stranded on the Evergreen ship, and how he has adjusted his shipping strategies since then.  At the beginning Jack’s business journey selling sweets to his classmates at school.  Why taking risks in business is sometimes necessary to...

Welcome to the dtc deep dive. This week I chat with David Michael Powell from 304 Clothing and listen to what he has to say about Influencer Marketing, Partnering, Fast Fashion, and picking yourself back up when disaster strikes your brand.   On starting the brand from a group of University friends and finding inspiration for clothing on Tumblr.  Why Influencer marketing has changed from big names repping your brand, to get ordinary people to demonstrate your product in a UGC model.  ...

Welcome to the dtc deep dive. This week I sit down with Jason Deutchman from Yoga Strong and talk about his journey from being an injured ex-basketball player to a yoga ecom store founder: How going to yoga classes can be intimidating for men, and how that drove Jason to build his brand. On making yoga approachable and selling gear that appeals to modern sensibilities The difficulties setting up a store when you have no background in ecom Youtube Marketing and getting people to engage...

Welcome to the dtc deep dive. This week I sit down with Adam Reed from Crown and Paw and talk about his journey from selling items on eBay as a teenager to now owning a multi-million-pound print-on-demand business. This week we cover The power of social media and the impact of a positive review from a consumer Why offering unlimited revisions meant huge success for Crown and Paw And the importance of trademarking to avoid others copying your unique business offering Join Triple Whale -...

Welcome to the dtc deep dive. This week's conversation is with Cory P. Nicholson, co-founder of Peachy Shapewear and we talk about his journey from his early drop shipping days, to running a 7-figure DTC brand and the challenges and wins in their marketing. This week we cover: Getting 'Hot' on TikTok  Challenges behind getting a shapewear brand passed on social  Being a male owner of a female-oriented product and how to stay in touch Join Triple Whale -...

Welcome to the dtc deep dive. This week I sit down with Sarah Levinger, a creative strategist and UGC producer, and talk about the importance of understanding your consumer and the power of UGC content.  This week we cover: Why Sarah believes that learning how your customer thinks is paramount in the advertising world How TikTok has created a huge sense of community And why businesses should really push their benefits and create an experience around the brand  Join Triple Whale -...

Welcome to the dtc deep dive. This week I sit down with Clodagh Bell from Hair Burst and talk about her journey from launching her own business to now working with an amazing team at Hair Burst. This week we cover: How Clo juggled a teaching job alongside creating her cosmetic brand Why imitation is the best form of flattery in business And the importance of not favouring a specific channel within paid media Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code...

Welcome to the dtc deep dive. This week I sit down with Adam Hascall from Dick At Your Door and talk about building his brand from scratch, sparked by a road trip with his friends. This week we cover: How Adam launched the business by himself, working 21 hours a day tempering chocolate Why investing in SEO has worked for the company The difficulty of trademarking hilarious phrases to be used solely by DAYD Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code...

Welcome to the dtc deep dive. This week I sit down with Ron Shah from Obvi and talk about how a 10 grand investment turned the company into a multi-million dollar business in just a few years. This week we cover How a good team with the perfect skillset made Obvi what it is today The importance of asking consumers what they want from the brand And why we shouldn't write off Facebook advertising just yet Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code...

Welcome to the dtc deep dive. This week I sit down with Ed Kolovson from Olipop and talk about how DTC can be powerful when controlling a consumer's journey. This week we cover: Why the Olipop team should have spent more time and energy on media spend during the pandemic How Amazon is a lifesaver for the ecom brand And why trending on TikTok has such an incredible impact Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10%...

Welcome to the dtc deep dive. This week I sit down with Matthew Kelly from Spacegoods and talk about building his new business venture with a nostalgic twist. This week we cover: What went wrong with his previous company Neon BeachThe difficulty of paid media when launching SpacegoodsAnd how a young generation can help when it comes to TikTok ads. Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Follow Matt on Twitter -...