Welcome to the dtc deep dive. This week I sit down with Ron Shah from Obvi and talk about how a 10 grand investment turned the company into a multi-million dollar business in just a few years. This week we cover How a good team with the perfect skillset made Obvi what it is today The importance of asking consumers what they want from the brand And why we shouldn't write off Facebook advertising just yet Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Follow Ron on Twitter - https://twitter.com/obviceo Follow Fraser on Twitter - https://fraggell.pro/PjHzG9 Work with Fraggell - https://fraggell.pro/wO97hF Follow us on Twitter - https://fraggell.pro/4DRnJQ Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P