Welcome to The DTC Deep Dive. Today we’re joined by Callum Mckeefery, founder and CEO of Reviews.io. A reviews collection service that has been responsible for some huge growth for multiple brands. Callum will be sharing his learnings on the importance of reviews, how to curate them and which types to keep an eye on. On Callum’s past in startups and starting Reviews.io with his wife from their kitchen table. On the importance of reviews and how a lot of brands overlook this. On ‘too good to be true reviews and panic around getting a 1-star review. The psychology of customers leaving reviews. An explanation of review mining and how it can grow your brand. Why you should analyze your competitor’s reviews. On curating your reviews. How to place reviews on your product page. Pros and cons of the different review sites. On multi-media reviews and how to curate them. Follow Fraser on Twitter Follow Callum on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube