Welcome to the dtc deep dive. Today we speak with Siân Rigby,  Director of Growth at Kosas, a clean makeup and skincare brand. In this episode, we go over brand strategy from the perspective of a beauty brand, which means diving deep into influencer marketing, TikTok vs. Instagram and what to look for in a head of growth. On Kosas and Siân’s role as Director of Growth On Siân’s reflections on working as a freelancer vs. an agency vs. a brand. On what brands need to look for when hiring agencies. On Kosas’ ‘north star’ brand strategy and Q4 prep. On which platforms do the best for makeup brands. On Kosas’ organic strategy vs. paid. On UGC ads, and experimenting with other types of content. On BeReal and Kosas’ product launch on the platform. Follow Fraser on Twitter Follow Siân on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube