Welcome to the dtc deep dive. This week I sit down with Sarah Levinger, a creative strategist and UGC producer, and talk about the importance of understanding your consumer and the power of UGC content.  This week we cover: Why Sarah believes that learning how your customer thinks is paramount in the advertising world How TikTok has created a huge sense of community And why businesses should really push their benefits and create an experience around the brand  Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.  Check out Plastiq - https://www.plastiq.com/ Follow Sarah on Twitter - https://twitter.com/SarahLevinger Follow Fraser on Twitter - https://fraggell.pro/PjHzG9 Work with Fraggell - https://fraggell.pro/wO97hF Follow us on Twitter - https://fraggell.pro/4DRnJQ Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P