Welcome to the dtc deep dive. This week I sit down with Jason Deutchman from Yoga Strong and talk about his journey from being an injured ex-basketball player to a yoga ecom store founder: How going to yoga classes can be intimidating for men, and how that drove Jason to build his brand. On making yoga approachable and selling gear that appeals to modern sensibilities The difficulties setting up a store when you have no background in ecom Youtube Marketing and getting people to engage with the brand Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Follow Jason on Twitter - https://twitter.com/JDeutch Follow Fraser on Twitter - https://fraggell.pro/PjHzG9 Work with Fraggell - https://fraggell.pro/wO97hF Follow us on Twitter - https://fraggell.pro/4DRnJQ Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P