Ep 03 - Why DTC Brands Shouldn’t Ignore Retail - Ed Kolovson -

Ep 03 - Why DTC Brands Shouldn’t Ignore Retail - Ed Kolovson

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Welcome to the dtc deep dive. This week I sit down with Ed Kolovson from Olipop and talk about how DTC can be powerful when controlling a consumer's journey. This week we cover: Why the Olipop team should have spent more time and energy on media spend during the pandemic How Amazon is a lifesaver for the ecom brand And why trending on TikTok has such an incredible impact Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Follow Ed on Twitter - https://twitter.com/edkolovson Follow Fraser on Twitter - https://fraggell.pro/PjHzG9 Work with Fraggell - https://fraggell.pro/wO97hF Follow us on Twitter - https://fraggell.pro/4DRnJQ Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P

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