Welcome to the dtc deep dive. This week we talk with Jack Griffiths from Snuggy and discuss what it’s like to run a successful brand through lockdown and Jack’s experience during the Suez Canal Blockage incident, in which a container full of Snuggy stock was stranded on the Evergreen ship, and how he has adjusted his shipping strategies since then.  At the beginning Jack’s business journey selling sweets to his classmates at school.  Why taking risks in business is sometimes necessary to kick off massive growth.  Jack’s experiences running Snuggy through lockdown, and finding success in ‘lifetime value.’ The Evergreen/Suez Canal Incident and how this changed shipping habits for the brand.  Marketing using Facebook and UGC. And how being a TikTok-able brand is something you should try and capitalise on.  Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube