Welcome to the dtc deep dive. This week I sit down with Matthew Kelly from Spacegoods and talk about building his new business venture with a nostalgic twist. This week we cover: What went wrong with his previous company Neon BeachThe difficulty of paid media when launching SpacegoodsAnd how a young generation can help when it comes to TikTok ads. Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Follow Matt on Twitter - https://twitter.com/matthucius Follow Fraser on Twitter - https://fraggell.pro/PjHzG9 Work with Fraggell - https://fraggell.pro/wO97hF Follow us on Twitter - https://fraggell.pro/4DRnJQ Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P See acast.com/privacy for privacy and opt-out information.