Welcome to the dtc deep dive. This week I chat with David Michael Powell from 304 Clothing and listen to what he has to say about Influencer Marketing, Partnering, Fast Fashion, and picking yourself back up when disaster strikes your brand.   On starting the brand from a group of University friends and finding inspiration for clothing on Tumblr.  Why Influencer marketing has changed from big names repping your brand, to get ordinary people to demonstrate your product in a UGC model.  How David and the team rebranded after the loss of 300 grand worth of stock in a warehouse fire.  Partnering with ASOS and Asda in order to promote their brand to a larger target market, and dropping the ‘lad brand’ image.  Fast Fasion, and how implementing a custom designer in your online store encourages customers to buy clothes long term.  Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today  Follow David on Twitter  Follow Fraser on Twitter  Work with Fraggell  Follow us on Twitter  Watch all the episodes on YouTube