Welcome to the dtc deep dive. This week, we talk E-com with Sean McGinnis, President & Integrator at KURU Footwear, a shoe brand whose mission is to sell products that bring an end to any and all foot pain, while still looking stylish.    On Sean’s beginnings in direct sales, becoming proficient at SEO and joining KURU.   Why being a foot-pain alleviating brand has given KURU great demand-capture, with great keyword volume.  Non-brand campaigns on Google in order to drive people searching for ‘foot pain’ towards KURU by bidding on foot pain and foot care keywords.  On KURU’s upcoming move to Shopify and wanting to test quizzes and recommendation engine testing.  On their past experiences running their own Magento store and the issues they had fixing all of their own bugs and keeping things running. On moving into retail stores, and how having a brick and mortar store helps you to curate your user experience as well as acting as a billboard for your brand. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Sean on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube