Welcome to the dtc deep dive. Today, our guest is Alexa Kilroy, Senior Creative Strategist at First Day - a DTC family health & wellness brand. In this episode, we cover pretty much everything - rapid product line expansion, paid media growth, running supplements on paid platforms, as well as her overall approach to creative testing and strategy. This week we cover How Alexa has dealt with such fast growth at First DayAdvertising supplements on TikTokThe best way to test your ad creative...

This is the DTC Deep Dive. A weekly podcast focusing on the direct to consumer industry. Fraser will be speaking to leaders in the space each week to help you become a better brand owner or marketer. Starting May 4th, so be ready! See acast.com/privacy for privacy and opt-out information.