Chapter 21 Speaking Up For Your Business “It’s good for business because the more information and knowledge you give your customers, the more they appreciate it.” Chapter 22 Tune Your Company’s Publicity Machine To Stay In The News “Dealing with paparazzi and signing autographs...

Chapter 17 Social Media Marketing Three Ways: Facebook, Twitter, and LinkedIn “Your business can establish a two-way dialogue with customers that reinforces your marketing message.”

Chapter 18 Specialty Market Case Study: Automotive Aftermarket  “You can use tried-and-true marketing tactics like showing off your work to car owners at neighborhood cruise-ins but the main thing is to go after the business.” Chapter 19 Specialty Market Case Study: Sports Team ...