Description
Chapter 17
Social Media Marketing Three Ways: Facebook, Twitter, and LinkedIn
“Your business can establish a two-way dialogue with customers that reinforces your marketing message.”
Chapter 21
Speaking Up For Your Business
“It’s good for business because the more information and knowledge you give your customers, the more they appreciate it.”
Chapter 22
Tune Your Company’s Publicity Machine To Stay In The News
“Dealing with paparazzi and signing autographs...
Published 10/07/10
Chapter 18
Specialty Market Case Study: Automotive Aftermarket
“You can use tried-and-true marketing tactics like showing off your work to car owners at neighborhood cruise-ins but the main thing is to go after the business.”
Chapter 19
Specialty Market Case Study: Sports Team ...
Published 10/07/10