On today's episode of The Edge of Excellence, Matt is joined by Genevieve Elefante-Sigmund, president of Platinum Storage, as she shares her journey and insights into the real estate industry, emphasizing the importance of personal growth and resilience. Genevieve's philosophy revolves around the joy of the journey rather than the pursuit of material success. She candidly discusses the challenges she faced, including overcoming anxiety and self-doubt, and how these struggles led her to value self-improvement and perseverance above all. Her story is a testament to the belief that continuous effort and a positive mindset can lead to fulfilling achievements, both personally and professionally. Throughout the podcast, Genevieve provides an in-depth look into the self-storage sector, highlighting how she and her family navigated the complexities of the industry to build a successful business. From site selection to raising capital and dealing with competitive markets, she elucidates the strategic and operational challenges involved. Her role in transforming the family business into a significant player in the self-storage market illustrates her expertise and dedication to innovation. Genevieve's approach to business, focusing on smart growth and leveraging opportunities for value addition, serves as a valuable lesson for entrepreneurs seeking to carve out their niches in competitive landscapes. Moreover, Genevieve touches on the importance of diversity and inclusion within professional spaces, sharing her experiences as a woman in a predominantly male-dominated industry. She discusses her efforts to promote gender equality and the positive impact of having diverse perspectives in business. Her leadership in fostering an inclusive environment, coupled with her advocacy for women's representation in the real estate sector, underscores the broader significance of her work beyond financial success. Genevieve's story is not just one of business acumen but also of breaking barriers and inspiring change, making her insights especially relevant for aspiring leaders and entrepreneurs. Join Matt and Genevieve for this fascinating conversation.  Enjoy!  What You Will Learn In This Show: Genevieve's perspective on how personal growth and the experiences gained throughout one's career are more valuable than monetary success.Her experiences with anxiety, self-doubt, and identity crisis and the importance of self-care and perseverance.A deep dive into the self-storage sector, such as site selection and the evolution of storage facilities. The process of raising capital through friends, family, and institutional investors, as well as the importance of building and maintaining trustworthy relationships in business.The challenges and benefits of being a woman in a male-dominated industry.The importance of setting realistic goals and not being overly attached to specific outcomes.Genevieve's experience in voicing her opinions and standing up for her values in a professional setting showcases the importance of authenticity.And so much more... Resources: Genevieve's LinkedIn Platinum Storage