In today's episode of The Edge of Excellence, Matt is joined by Brad Baldridge, certified financial planner, college funding consultant, and chief podcaster at Taming the High Cost of College. Matt and Brad explore the multifaceted process of preparing for an important milestone that affects many families—paying for college. They discuss various strategies and options available to navigate this complex landscape, as well as the importance of understanding different types of support and how they can impact overall outcomes. You'll discover the specific challenges faced by those in unique situations, such as owning a business or dealing with unexpected financial changes. You'll also find insights on how to leverage available resources and make strategic choices to optimize benefits. Whether dealing with financial aid, merit-based awards, or other types of support, this episode provides valuable guidance for anyone facing this pivotal stage in life. Don't miss another episode of The Edge of Excellence podcast. Leave a review and subscribe today! What You Will Learn In This Show: The differences between need-based aid and merit-based aid, and how to identify which type of aid you might qualify for.Why top-tier schools like Harvard and Yale often do not offer merit aid and focus solely on need-based aid, and how this can affect your financial planning.Specific strategies for business owners to manage their finances and maximize aid eligibility, including tax benefits and income management.The importance of finding a college where you will thrive, and how this decision can outweigh the prestige of attending a more expensive institution.Practical advice on leveraging available resources, doing thorough research, and making informed decisions to achieve long-term success in your educational journey.And so much more... Resources: Taming the High Cost of College Baldridge College Solutions  Brad's LinkedIn