On today's episode of The Edge of Excellence, Matt is joined by Jeff Gunhus, a seasoned entrepreneur, to discuss the concept of excellence and business leadership. Jeff defines excellence as a deliberate choice to pursue the best version of oneself across all life's endeavors, stressing the importance of being both content and driven. Throughout their conversation, Jeff shares insights from his journey of building a successful business empire, emphasizing the pivotal role of making strategic choices, even when they entail personal sacrifices, such as missing out on leisure activities to focus on career growth. The discussion then pivots to Jeff's entrepreneurial experiences, where he elaborates on transitioning his business model in response to unforeseen challenges, such as regulatory changes and market dynamics. This shift notably involved downsizing from $6 million to $1.6 million in revenue, which set the stage for a remarkable recovery and growth trajectory, demonstrating resilience and adaptability. Jeff highlights the critical role of team building and maintaining a brand that genuinely resonates with both employees and customers, fostering a culture of high performance and mutual respect. Towards the end of the episode, Jeff and Matt explore the importance of aligning personal values with professional endeavors, which ensures sustained passion and commitment. Jeff shares personal anecdotes, including his family's involvement in community service, illustrating how personal values deeply influence professional actions and company culture. The episode concludes with Jeff reflecting on the sacrifices made during his career, reinforcing that short-term trade-offs can lead to long-term rewards, encapsulating the podcast's theme of striving towards excellence through thoughtful decision-making and persistent effort. Join Matt and Jeff for this fascinating episode.  Enjoy!  What You Will Learn In This Show: How excellence is not about being the best in the field but striving to be the best version of oneself.How to transition from small-scale successes to major brand building, and the importance of vision in scaling businesses effectively.How effective partnerships are crucial and how mutual understanding and shared goals strengthen business relationships.Jeff's experiences of balancing career ambitions with personal life, providing a blueprint for managing professional growth without compromising personal relationships.The long-term impacts of early career choices and the importance of international exposure and adapting to various cultural environments.The resilience businesses require to adapt to external changes, like regulatory shifts, and how these can be opportunities for significant growth.How a company's values and culture contribute to its success, and how to integrate personal values into your business practices for holistic success.Insights into taking full ownership of one’s actions and decisions in business, promoting a leadership style that fosters accountability and growth.The significance of finding joy in one’s professional journey, regardless of the challenges faced, which can lead to a more fulfilling career and life.And so much more... Resources: Home Genius Exteriors