In the highly competitive and increasingly overcrowded marketplace that we operate in, it is becoming more and more difficult to stand out from the competition. Capturing inbound leads through campaigns is still a legitimate marketing strategy, as is targeted outbound campaigns to build awareness in the marketplace. However, often these leads are not as qualified and the time it takes to analyse them and explore them, can result in longer sales cycles. By better utilising technology, sales teams can be more targeted, be more relevant and more specific, especially when it comes to identifying inbound leads. In today's episode, I enjoyed a fascinating conversation with Loredana Qvist, CEO & Co-Founder at Salestools, and CEO at ExactVisitor, the only company in the B2B market helping organisations identify the exact person visiting their website. Loredana has a deep rooted passion for merging cutting edge technology with strategic business initiatives, and through her solutions, creating significant sales acceleration tools. Loredana is also offering listeners to this podcast $5,000 credit in ExactVisitor, to stress test the technology. To take advantage of this offer, simply send Loredana a LinkedIn message or email to [email protected] and mention the podcast. To connect with Loredana, please go to: LinkedIn - https://www.linkedin.com/in/loredanaqvist/ Website - https://exactvisitor.com/ Website - https://salestools.io/