For years, bigger organisations have been leveraging technology to gather customer intelligence, to better identify and understand their ideal customer profile, and then create compelling solutions that speak directly to those customers. Interestingly, this is not as common in the mid enterprise, small enterprise and start up space. In fact, many of these organisations don't actually utilise a defined sales methodology. This is changing. In today's episode, I had the pleasure of speaking with Kieran Krohn, Head of Growth at ScaleStation, a Revenue Operations & Growth Marketing Agency. It was a fascinating conversation where Kieran shared key insights on the importance of revenue operations and sales enablement, and why these are the key to driving exceptional results. Whether you are an experienced sales leader in a large corporate, involved in small to medium enterprise, or even in the start up space, there are nuggets of gold from Kieran to apply immediately. To connect with Kieran, to plug into his Podcast, Growth Unlocked, and to learn more about ScaleStation, please go to: LinkedIn - https://www.linkedin.com/in/kierankrohn/ Podcast - https://open.spotify.com/show/1XPOkwLfHrFSWZshidKhMY?si=e10c01c099bc4bcb Website - https://scalestation.io/