In B2B sales, the pressure to drive exceptional results continues to exponentially increase, and often as a result of this, genuine strategic planning can take a back seat - the focus becomes the short term result. Exceptional sales leaders understand and embrace the need for strategic planning, and they prioritise this. A key pillar is the alignment between sales and pre-sales. In this episode, I am joined by Mark Winey, Head of Sales & GTM Strategy North America for SwarmDynamics, and we explore the evolving role of sales engineers, as well as emphasising the need for preparation, collaboration, and an emotional connection with customers. He also provides practical tips on avoiding common pitfalls in sales engagements and enhancing customer relationships. If you are committed to driving exceptional results, this is a must listen episode. To connect with Mark, & to learn more about SwarmDynamics, please go to: LinkedIn - https://www.linkedin.com/in/markwiney/ Website - https://swarmdynamics.ai/