I continue to be staggered at the number of sales people who lead the sales conversation with their product or service, and then wonder why they are not converting the conversation into a sale. Sales at its core is problem solving, and when we can clearly understand or uncover a problem that a customer has, they will be significantly more receptive to considering a solution to the problem. To do this well takes a high level of curiosity and today's guest has that in spades. Theresa French is the Founder & CEO of SellMark 360, and specialises in helping sales people, business owners and entrepreneurs become exceptional at selling without being 'salesy'. We explore her Serve-n-Solve Sales Method™️ as well as her CARE Conversational Framework™️, which is helping organisations transform their sales approach. To connect with Theresa and to learn more about what she does, please go to: LinkedIn - https://www.linkedin.com/in/tjsellingcoach/ To download a copy of the CARE Conversational Framework, please go to https://sellingsuccesssuite.com/care