Many sales organisations believe they are buyer centric and place the customer at the centre of everything they do, and yet, often their behaviour and strategies tell a different story. Especially in B2B selling, creating a safe environment for the buyer is crucial to building and retaining their trust and leading them to making a purchase. The sales leader has a critical role to play here, especially when it comes to training, coaching and mentoring. In this episode, I'm joined by Hamish Knox, a highly successful sales leader & trainer, and owner of Sales4 Training & Consulting Inc, a leading Sandler franchisee in Canada. It is a terrific conversation, filled with ideas on exceptional selling. To connect with Hamish and to learn more about what he does, please go to: LinkedIn - https://www.linkedin.com/in/hamishknox/ Website - https://go.sandler.com/hamish/ Full Funnel Freedom Podcast - https://www.fullfunnelfreedom.com/