For years I have held a belief that exceptional sales results is directly related to an exceptional sales culture. It may be a cliché, but an exceptional sales culture will eat a great sales strategy for breakfast every day of the week. Some may disagree, however, I'm yet to observe a sustainably successful sales team or business that does not have a powerfully strong sales culture as its foundation. In this episode, I have the privilege of speaking with Richard Cogswell, Vice President of Business Development APAC at Nium, and published author of the recently released book, The Cultural Sales Leader - Sustaining People, Attaining Results. We chat about the importance of structured planning, servant leadership & culture as well as executive presence in sales. It is a fantastic conversation, and one that I hope can help you on your own journey to becoming an exceptional sales leader. To connect with Richard, and to learn more about him, including where to grab a copy of his book, go to: LinkedIn - https://www.linkedin.com/in/richardcogswell/ Website - https://www.richardcogswell.com/