In large enterprise and corporate sales, there is often a perception that the balance of power sits with the customer, or buying organisation, and that the selling organisation will eventually 'come around' to the customer terms & deliver what they want. This does not result in a long term, sustainable & mutually valuable relationship. There is a way to buy better and sell smarter, and in this episode, I'm joined by Jonathan Gardner to discuss just that. Jonathan is the Principal & Founder of J. Gardner Group Executive Advisory, and has enjoyed a very successful career in strategic sourcing, and now works with buyers and sellers to strike better business deals, that facilitates highly valuable sustainable business relationships. To connect with Jonathan and to learn more about what he does, please go to: LinkedIn - https://www.linkedin.com/in/j-gardner-profit-improvement-expert/ Website - https://www.jgardnergroup.com/