A special episode today - the first time I have interviewed 2 guests on the show. Today I'm joined by Gregg Murphy & Mike Latch from Patter Intelligence as we explore the intersection between technology & sales. With backgrounds spanning defence contracting, strategic sales, and advanced tech enablement, Mike & Gregg delve into the importance of ethics in sales, strategic sales methodologies, and the role of AI in modernising the sales process. Gregg highlights how breaking down complex sales interactions into digestible scripts can elevate middle-tier performers significantly, while Mike explains how advanced software can assist sales reps in real-time, ensuring they stay on point and aligned with customer needs. It is a fascinating conversation and one well worth listening to more than once. To connect with Gregg & mike, and to learn more about Patter Intelligence, please go to: LinkedIn - https://www.linkedin.com/in/michaellatch1/ https://www.linkedin.com/in/gregg-murphy-6830ba57/ Website - https://www.salespatter.io/