Question - do you follow a system when you receive an email enquiry from someone that you can't work with for some reason? Maybe you're at capacity, or their issue is outside your competence, or something else. To be honest, I think probably most people don't, but you could be missing a trick. By having a system, it reduces stress, saves time and serves that client better. So today, I explore what to do when you can't say yes to enquiries so you can make the process easier for you, and more...

Online directories can be a great way of attracting more therapy clients, but how can you stand out among all the other counsellors on there? In this episode, I share some ideas about how to inject your personality into your bio, so it's easier for your dream clients to reach you. All without any worries about personal disclosure LinksGrow Your Private Practice membership Free resources

The pros and cons of a free first session are debated regularly amongst therapists, but the truth is, there simply isn’t a definitive right or wrong answer. Quite literally, it's your business and up to you how you choose to run it.  But that’s not very useful when you’re trying to work out what to do!  So let’s take a look at some of the pros and cons involved to help you make your choice about whether to offer therapy clients a free first session Links:7 Steps to turning an enquiry into a...

There are two times in the year that have that 'new start' vibe: January and September, and both are excellent moments for a ‘stocktake’ of your private practice.  So today, I’m doing a September reset and sharing with 6 ways to refresh your private practice so you start the last quarter with a bang. 

Welcome to this, the last of this series of 'Highlight Reels', where I shared 4 of the most popular podcasts of the last 12 months. And today, we look at mindset, because if you're a therapist and you want a successful private practice, then your mindset is vital. But what do I even mean by mindset? Why is it so important? And how can you go about improving yours? In this episode, I explore why your mindset is vital if you want a successful practice. I also share some questions for...

The fear of failure is clear and obvious, but the fear of success is confusing. I mean, you WANT to be successful, right? The fear of success is sneaky. Without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back.  How frustrating is that? So today I'll be demystifying the fear of success, and sharing 7 ways to stop getting in your own way. Links To FollowThe Grow Your Private Practice membership If you need help...

The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients. But it's not just about attracting more clients, it's also about YOU and how to build your business to suit your own needs.  And part of that is managing mindset issues and practising robust self-care, something that can end up too far down the to-do list.  So today, I'm sharing one of the most popular episodes with...

The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients. So today, I'm sharing one of the most popular episodes with you, all about how to enjoy the marketing process. So this is for you if marketing feels like a chore you keep putting off, like it's something you are forced to do to attract clients, but you wish you didn't have to. Maybe you HATE the thought of having to...

This is the 3rd part of a 3 part mini-series called How To Attract Your Dream Clients. Part 1: Build Your Dream Practice looks at how the first and most important thing to consider when you want to attract dream clients and that is YOU - what is your dream? what do YOU want? What drives you? Where does your passion lie?  Part 2: The Empathy Exercise: How to Read your Dream Clients Mind introduces you to the empathy exercise, a deceptively exercise I devised in order to read the minds of your...

Here we are at part 3 of the 'How To Attract Your Dream Clients' mini-series, where I share practical ways you can use The Empathy Exercise to stand out and attract clients.  And this is where it gets fun! So take a look at how I take one aspect of The Empathy Exercise and turn it into copy for your website, directory, blog and social media.  LinksThe Grow Your Private Practice membership Blogs on Self Care for People Pleasers Come say Hi! on LinkedIn or Instagram Resources for counsellors...

Welcome to this, the second of 3 parts of the mini-series 'How to Attract Your Dream Clients'. When it comes to marketing your private practice - or any business for that matter - it's crucial to have an understanding of your clients: What are their fears, worries and issues? What are their hopes and dreams? And importantly, what do they want from therapy? Because when you know this, you can create marketing materials - your website, social media, blogs etc - that will attract them as...

Welcome to this, the first of a 3 part mini-series all about how to attract your dream clients. And to get started, it might surprise you that when it comes to attracting your dream clients, it all starts with YOU.  What do YOU want? What are your desires, needs, interests, and passions?  Because you are building a business, and the beauty of that is you can turn this into your dream business, where you work with your dream clients, and work in the ways you believe, you work the hours that...

Remember those New Year Resolutions from January? How are they going for you? Well in this episode, we’re going to have a super simple 6-month review to help you see where you are now, where you want to be in 6 months' time, and how to make that happen. LinksHow to navigate a crisis in your private practice Grab your free resources here Join the Grow Your Private Practice membership

It doesn’t matter what business you’re in - accountant, web designer, window cleaner - there will always be clients that let us down, or despite doing all you could, things don't happen the way you thought. And what makes it worse is the crappy stuff tends to come in clusters.  Navigating slow periods in your private practice? In this episode, I share 7 things to do in a quiet spell LinksHow to Avoid the Feast and Famine in Your Private Practice The Grow Your Private Practice Membership The...

Ever wondered how to set the right price for your therapy services? In this episode, we delve into this intriguing topic that often puzzles therapists. So join me and explore putting a price on therapy and look at why your fees matter in ways you may not have already thought of, including the importance of avoiding the 'budget therapist' label, and learned about Goldilocks pricing. Links to followDiscover my FREE resources at janetravis.co.uk/start-here Get The Grow Your Private Practice...

I thoroughly enjoyed training to be a therapist, and couldn't wait to start a practice of my own.  But once I became qualified, I realised how uncomfortable it felt to do the marketing necessary to attract clients.  How could I promote myself whilst staying within personal disclosure boundaries? How could I be visible without it compromising my client work? And now that my business is all about helping other therapists to grow their practice, I am aware of them going through exactly the same...

If you're a therapist in private practice, your website is an important tool to help attract the right clients to you. So if you are ready for your first website, or you already have a website and now realise it's not quite what you need, this is for you.  In this episode, I chat with website and digital marketing consultant Theo Ruby about building and developing your therapy website. We discuss, amongst other things: The importance of owning your own websiteDealing with web designersThe...

Starting in private practice can feel hugely exciting. After all, you've probably been working up to this point for many years. All that training, learning, reading and soul searching has led to this point.  And now here you are, ready to take action. But somehow the excitement has transformed and now you feel overwhelmed, intimidated and apprehensive. That tingle of excitement has morphed into more of a 'did I accidentally sit on a bed of stinging nettles' sensation.  This isn't what you...

Tell me, how do you feel when a potential new client contacts you? Do you feel in control and confident? OR maybe you lack confidence and don’t really know how to handle it? Well if you identify more with the second scenario, this episode if for you, because today we’re going to talk about taking initial phone calls from potential clients to increase the chance that they make an appointment and become your client. So here are 7 steps to turning an enquiry into a booking so you know EXACTLY...

If you’ve ever considered podcasting to attract more clients but don’t really know where to start, then this episode is for you, because I have the fabulous Philip Brett King with me to discuss the benefits of podcasting and whether it is right for you.  Because podcasting is massive. And since the pandemic, 40% more people listen - so that’s around 19.1 million in the UK, and globally a massive 464.7 million. That’s mindblowing!  I started my own podcast on 8th July 2020 and this is episode...

How do you feel about charging your therapy clients, raising fees or even enforcing boundaries about payment for missed sessions? I think for many therapists, dealing with the money side of having clients can feel tricky - and I know it was for me. So if that sounds familiar to you, listen up because in this episode I’m going to share a ridiculously simple change that transformed how I feel about charging clients. Check out my FREE resources HERE If you found this episode helpful, remember...

Is the cost of living crisis making you feel insecure in your private practice? Maybe you worry no one will be able to afford therapy? Or clients are asking to come less frequently? Perhaps you need to increase your fee in order to manage your own rising expenses, but worry about putting people off? If so, you are not alone. However, today I have the amazing Miranda Palmer with me talking about thriving, not just surviving: navigating the cost of living crisis in private practice.  We...

Do you know what your clients want from therapy? Maybe that sounds like a strange question, but it's important to consider because if you don’t truly understand what their needs are, how will you know what to say in your marketing to attract them? So let's explore this fundamental marketing principle of features vs benefits and discover what's the difference, and why you need to know. And if you need help understanding what to say on your website and other marketing, come and join the Grow...

In last week's episode, I talked about why my word of the year for the Grow Your Private Practice membership is EASE  If you haven't had a chance to listen, basically, I invited you to explore how you can enjoy your marketing, and make the process easier for you.  But I realised there's something in my own business that goes against this, so I’ve decided to make a change.  So what changes have I made and why? And how can you simplify your own businesses too? LinksThe membership Grow Your...

Does marketing your private practice feel like a chore you keep putting off? Something you are forced to do to attract clients, but you wish you didn't have to? Maybe you HATE the thought of having to ‘sell’ yourself, or the thought of being visible brings you out in a rash? Well if that sounds familiar, then this episode is for you because it doesn’t have to be that way.  Forcing yourself to do something you hate is NOT the way to do effective marketing. I want to put to you that It IS...