In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow. We talk about: Lean MarTech with example of some tools Ideal MarTech cost % Some Important Stats/Links: Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern. Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠linkedin.com/in/anandnambiar1⁠