Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how Hockeystack’s overall GTM strategy has helped them grow, role of their marketing team, and which growth channels have been most effective. We’ll also dive into how Hockeystack quickly gained traction and built a strong community presence. Plus, we'll explore how they're leveraging influencer...

In this episode, we dive into the 5 key issues in SaaS go-to-market strategy and how to address them to steer your company toward efficient growth and profitability. We talk about: 5 key issues in SaaS Go-To-Market strategy What all should you include in your GTM Strategy What all should you avoid in your GTM Strategy How to address these issues How to setup an efficient Go-To-Market Strategy Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth...

Usman Akram is an expert Organic Growth Strategist at Omniscient Digital and has been instrumental in helping SaaS brands accelerate their organic growth through innovative SEO strategies and data-driven content marketing. In this episode, we talk about The key elements and steps involved in crafting a sustainable SEO growth strategy How is AI changing traditional SEO practices? How does AI impact keyword research & content creation? Why SEOs have an obsession with search ...

In this episode, we dive into the Lifecycle Marketing - Email & In-App campaigns and how you can drive engagement and growth for your business We talk about: What is Lifecycle Marketing Importance & Need for Multi-Channel Approach Email & In-App Campaign Ideas Best Practices Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support...

In this episode, we dive into the LinkedIn Thought Leader Ads and why we should use them to scale your business. We talk about: What is Thought Leader Ad? 10 Key Points about Thought Leader Ads Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you! Follow me on LinkedIn : ⁠linkedin.com/in/anandnambiar1

In this episode, we dive into one of my favourite topics: marketing and GTM efficiency, team structure, and hiring strategies. We talk about: GTM efficiency challenges in SaaS How to measure GTM efficiency. Ideal marketing team structure & size Hiring & Up-skilling How AI, Automations can replace SDRs Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips. Leave a review so that more people like you can enjoy the podcast. It's...

In this episode, we dive into the powerful world of Paid search Ads (Google / Bing) and how you can use them to unlock growth for your business. Paid search is NOT DEAD and it can still help you drive revenue efficiently provided it's done the right way. You will learn how to make your campaigns more efficient in 10 simple steps. We talk about: Ideal Campaign Structure Value based bidding Audience, Keywords and Ads Best Practices, Do's & Don'ts How to measure impact of paid...

In this episode, we dive into the need to have an Employee advocacy program and how you can build one for your organisation. We will also go through the employee advocacy program that we recently built at Oneflow. We talk about: Why we need an Employee Advocacy Program Ideal Employee Advocacy Program that you can build for your organisation Best Practices Some Important Stats/Links: Company branded posts has a 600% more reach when shared by employees (adding their own...

In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow. We talk about: Lean MarTech with example of some tools Ideal MarTech cost % Some Important Stats/Links: Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern. Loving...

In this episode, we dive into the powerful world of LinkedIn Ads and how you can use them to unlock growth for your business. We talk about: Ideal Campaign Structure Best Practices, Creatives, Do's & Don'ts How to measure impact of LinkedIn campaigns Some Important Stats/Links: Tools that can help you : Hockeystack for customer journey mapping & attribution. Midjourney for AI design generation. Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more...

Welcome to The Growth Marketer podcast.