Join us in this episode as we sit down with Kimia, an influencer marketing specialist with years of experience, particularly in helping software companies leverage the power of influencers. Kimia shares her insights on identifying and activating the right creators in the software industry, outlines common mistakes to steer clear of, and provides tips on finding influential voices on LinkedIn. Dive into the specifics of influencer marketing within the tech space and learn how to make it work...

Join us for a new podcast episode with Anouk, who has a lot of experience in creating co-collections with influencers. She talks about what you should and shouldn't do, common mistakes to avoid, and the important steps to follow. Anouk also explains the benefits of these collaborations and what you can expect from them. If you're interested in working with influencers to grow your brand, this episode is packed with practical advice to help you succeed. Tune in to learn how to make your...

Tune into our latest podcast episode where Marko, dives deep into User-Generated Content (UGC) in Meta ads. Discover the essentials for launching successful UGC campaigns, understand the boom in UGC advertising, and learn the stark differences between effective and ineffective ads with real examples. Hear from Marko about the full process of creating UGC ads, key pitfalls, performance-enhancing Meta settings, and growth hacks. We also discuss the longevity and pricing of UGC. Don't miss these...

Join us as we explore the evolving landscape of influencer marketing with Josh, an expert with deep roots in the Asian markets. This episode delves into how consumers in Asia are reshaping the way products are bought and sold through influencers, the dynamic future of influencer marketing, and what Western brands can learn from their Asian counterparts. We discuss the integration of technology like live shopping, the strategies behind consumer engagement in Asia, and the potential shifts...

In this episode, we sit down with Arielle, a seasoned professional with over 15 years of experience in the entertainment and influencer industry. She delves into the power of original content, explaining how brands can craft their own authentic stories to enhance engagement. Arielle shares valuable insights on whether to produce content in-house or outsource it, highlighting the benefits and pitfalls of each approach. We also discuss common mistakes brands make with original content and offer...

In this episode, we're joined by Taryn, an influencer and entrepreneur in the influencer and modeling industries. She offers her insights on the best practices for approaching creators, how to evaluate them before making contact, and her perspective on the rising trend of live shopping. Taryn also discusses the future of influencer marketing and the upcoming trends that could reshape the industry. Join us to gain valuable strategies from a seasoned expert in the field.

Join us on this episode as we dive into the world of TikTok Shop with our guest, Marko from Growmojo. We'll explore why TikTok Shop is rapidly gaining popularity and how businesses can leverage it effectively. Marko will share insights on crafting captivating hooks for TikTok videos, the user experience of TikTok Shop, and the potential risks of over-reliance on this platform. We'll also discuss typical conversion rates and offer practical tips and tricks for maximizing success on TikTok....

Learn how consistency, engaging with trends, and the integration of influencer collaborations can dramatically enhance your social media impact. We also discuss the shifting landscape from sales-driven strategies to branding-focused approaches, emphasizing the importance of creating an emotional connection with audiences. This episode is a deep dive into the strategies that help brands stand out in a crowded digital space, ensuring their messaging resonates authentically with their target...

In this episode, we dive into the world of Snapchat with experts Hope and Collin. We discuss the authenticity of Snap creators and how the platform's unique design fosters natural engagement. As an untapped marketing channel with low competition and lower prices, Snapchat offers significant opportunities for brands. We'll cover how to get started with Snap creators and why Snapchat stands out from other social platforms. Join us to explore how Snapchat can be a game-changer in your marketing...

In this episode, we dive into the fascinating evolution of virtual influencers with Fedja, founder of an agency and DTC brands. We explore the increasing role of AI in the influencer space and whether these virtual personas can build trust comparable to human influencers. Fedja shares insights into how brands can collaborate with virtual influencers, detailing the booking process, costs, and the strategic advantages they offer. We also discuss the saturation of user-generated content (UGC) in...

Join Kathy and Andy on our latest podcast episode as they share their expertise in the German market and the ins and outs of influencer marketing within the region. With backgrounds in various direct-to-consumer brands, they offer valuable insights for brands considering expanding into new markets like Germany. This episode covers key considerations for influencer marketing and social media strategies, emphasizing the importance of adapting to local preferences and leveraging platforms like...

In this episode, Andreea Moise talks about how to use a pricing table. This table is a spreadsheet that helps brands figure out how much to pay influencers. It makes sure brands don't spend too much and stay on budget. This tool also helps the team and employees make decisions without always asking for permission. They just need to follow the table's guide. After the episode, you can find this pricing table on LinkedIn. Make sure to follow Andreea Moise and Paiame Shalalvand on LinkedIn to...

Explore the world of YouTube, where not only comedians but all creators find a home for engaging content that goes beyond the brief entertainment found on TikTok. This episode discusses why YouTube stands out as a platform for real influence and how to tell if YouTubers truly connect with their audience.

In this episode, we delve into the implications of Universal Music's decision to remove their catalog from TikTok, examining the platform's role in music marketing rather than monetization. We discuss the critical need for creators to diversify their business models to avoid over-reliance on social media platforms like Instagram and TikTok. Additionally, we explore potential outcomes if Universal's music does not return to TikTok, highlighting the significance of nurturing relationships with...

Join us as we chat with Victor, founder of Lava Art, on his unexpected journey from a vacation in South Korea to establishing a unique cosmetic brand. Victor shares insights on the challenges of starting and growing a business, including digital marketing struggles and the shift towards organic growth. He also hints at a new strategy for rewarding loyal customers. This episode offers practical advice for entrepreneurs on adapting to market changes and the importance of customer connection.

We discuss the crucial role of precise briefings and the power of events in building genuine connections with influencers. Danielle emphasizes the importance of balancing creative freedom with brand alignment and highlights the evolving importance of audience engagement. The conversation also acknowledges the critical, yet often overlooked, work of influencer managers in fostering long-term, successful collaborations. This discussion provides insights into effective influencer marketing...

In this episode, we delve into the fascinating world of YouTube creators with a focus on niche content areas like Roblox and Pokémon. Our guest shares insights from their extensive experience in the creator space, highlighting the evolution of Roblox from a simple game to a vast platform where developers can create unique worlds. This transformation has opened doors for brands to engage with younger audiences through innovative advertising methods. We also explore the importance of long-form...

In this episode, we dive into the journey of Different Dog, a fresh food dog subscription service, and how it built a successful influencer program, scaling from 20 to 300+ ambassadors and turning influencer marketing into a significant revenue stream. Key strategies include personalized engagement, strategic seeding, and optimizing content rights for brand leverage. This conversation offers valuable lessons for brands aiming to enhance their influencer marketing efforts.

In this episode, we dive into the unique challenges and strategies of influencer marketing in the financial services and app industries with Aleks, an expert with extensive experience in marketing for cryptocurrencies, NFTs, and various apps. From his early digital marketing ventures to spearheading innovative campaigns for clients like TikTok and Gorillas, Alex shares his journey and insights on creating content that resonates with today's audience. We explore how influencer marketing for...

In this episode we talk about the shift in influencer marketing from the simple days of working with influencer to todays harder market where the classic promotions does not work. Audience fatigue and how to avoid that and be more creative in your influencer strategies. Packed with many more insights that Piotr are sharing.

Our conversation revolves around designing influencer marketing workflows and methods for growing an in-house team. We stress the necessity of having a detailed, enduring strategy and practical resource management. The episode also points out the importance of comprehending your brand's distinctiveness and not replicating other companies' methods. The discussion is packed with invaluable knowledge and useful guidelines for brands looking to effectively engage in influencer marketing.

We explore the effectiveness of influencer seeding, audience overlap, and customizing influencer outreach. The episode offers insights into driving sales through influencer partnerships, the complexities of tracking retail sales influenced by influencers, and the pitfalls of one-off, transactional collaborations. The discussion is filled with practical advice for startups looking to leverage influencer marketing to grow their brand.