OUTWAY CEO Rob Fraser discusses the mindset required to excel in elite sports and business. He shares how his personal mission fueled his resilience through injuries and setbacks in cycling, and how this same perseverance has driven him in entrepreneurship. He delves into the lessons he has learned from failure, underscores the importance of long-term thinking, and explains how competitive sports taught him crucial skills—preparation, endurance, and performing under pressure—that he applies daily to build his business. Rob Fraser is the Founder and CEO of OUTWAY and Custom Lab. He is a five time Team Canada cyclist. OUTWAY makes the world’s best socks. The TKP community can get 30% off using the code SHANE at checkout. https://outway.com/ Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Twitter: https://x.com/ShaneAParrish Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ Follow Rob: Twitter: https://x.com/robbfraser Sponsors: Somewhere.com https://www.somewhere.com/ Overlap: https://www.joinoverlap.com/