Episodes
On this episode, we’re giving you three basic strategies marketers can use to keep moving forward through challenging times. We hate to rag on 2020, but it’s been a challenge for us all, so we’re going to continue giving you tips for getting through it as long as we can think of them. These are some of the things that are helping us right now, so we thought we’d share. We hope they help you too. Connect with Lady Tech Marketer here: Email [email protected] or...
Published 08/26/20
On this episode, we’re giving you three easy tips for boosting positivity when you’re overwhelmed and unable to focus. 2020 has been a weird, hard time for most of us, but the fact is: there is always a chance any of us can be going through a lot, whether collectively like we are in 2020, or individually in our own personal lives. So, we’re hoping these tips can help you hack your day back into a positive and productive state when it goes off the rails. We hope they’re helpful! Connect with...
Published 08/19/20
Part 2 of 2. On this episode, we’re talking about vulnerability - specifically, being vulnerable at work. We know, vulnerability can feel tough to practice, but it’s important for our growth. So, this week we’re giving you the tools for how to practice it. We hope our 7 tips for practicing vulnerability at work are helpful to you throughout your career! Connect with Lady Tech Marketer here: Email [email protected] or [email protected]...
Published 08/12/20
Part 1 of 2. On this episode, we’re talking about vulnerability - specifically, being vulnerable at work. The topic might be a bit uncomfortable for all of us, but that's exactly why it’s important. This is a two-part episode, so be sure you're subscribed to get the second part as soon as it drops. We hope this conversation inspires you to be more courageous and vulnerable yourself. Connect with Lady Tech Marketer here: Email [email protected] or [email protected]...
Published 08/04/20
On this episode, we are giving you a list of 5 books Emily has read that have made her think differently about marketing and work in general. We hope you think even just one of these books sounds interesting and you check it out so you can get inspired and broaden your horizons too! Connect with Lady Tech Marketer here: Email [email protected] or [email protected]...
Published 07/29/20
On this episode, Liana and I are talking about burnout and how to beat it. We’ve got 7 easy tips you can implement into your routine right away to help you manage your energy levels and keep burnout at bay. But the best part about these tips is that you don’t have to implement all of them to see results. That’s right! No need to get even more overwhelmed thinking you have to do all of these simultaneously. Doing even just one of our suggestions should help you feel better when you’re heading...
Published 07/21/20
On this episode, Liana and I are talking about how to show up and help your audience even when you’re struggling yourself. It may be a bit meta, but we hope it’s still helpful. Connect with Lady Tech Marketer here: Email [email protected] or [email protected] https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen...
Published 07/15/20
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations. On this episode of The Lady Tech Marketer Podcast, our final episode of JUSTJune, we’re talking to Alison Watson, Desiree Jue...
Published 07/07/20
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations. On this episode of The Lady Tech Marketer Podcast, we’re talking to Jennifer LoMonaco, Director of Analytics and Insights at...
Published 06/30/20
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations. On this episode of The Lady Tech Marketer Podcast, we’re talking to Desiree Jue Sinyork, Digital Art Director for JUST. Desiree...
Published 06/23/20
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations. On this episode of The Lady Tech Marketer Podcast, we’re talking to Alison Watson, Vice President, Group Director at JUST....
Published 06/16/20
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations. On this episode of The Lady Tech Marketer Podcast, we’re talking to Meagan Phillips, Director of Marketing Communications at...
Published 06/09/20
On this episode, we’re sharing our top 5 tips for building confidence after a layoff so you can get back out there, but these tips will help if you’re just not feeling good at your job and need a little boost to find something new too. One of you asked about this, and Liana and I have different experiences with these things, so we put our heads together to come up with these tips. If you have any advice or tips for marketers struggling with their job status or if there are any topics you’d...
Published 05/26/20
On this episode, we’re talking to Adriana Chavez, Media Manager at JUST, formally known as Just Media, a fully integrated marketing agency. A few years into her career, Adriana is thriving as she explores the tech marketing and advertising industry. We’re excited for you to hear how she jump-started her career and the lessons she’s learned so far. Plus, listen in for our special announcement at the top of the show! Hope you enjoy! Some of the topics we discussed: What internships really...
Published 05/19/20
Part 2 of 2. On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those roles to big corporations like 3M, Oracle, and now Adobe. Rachel is an award-winning marketer who has spoken at big conferences such as SXSW and Oracle’s Modern Marketing Experience. She’s accomplished...
Published 05/12/20
Part 1 of 2. On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those roles to big corporations like 3M, Oracle, and now Adobe. Rachel is an award-winning marketer who has spoken at big conferences such as SXSW and Oracle’s Modern Marketing Experience. She’s accomplished...
Published 05/05/20
On this episode, we’re sharing 5 rules marketers should follow when it comes to their messaging and communications during a crisis. Why? Because we are all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying the wrong thing. If you have any tips for marketing during times of uncertainty and fear or if there are any topics you’d like us to talk about on future episodes - send us a note or a voice memo to...
Published 04/29/20
On this episode, we’re talking to Barbra Gago, award-winning marketer and CMO turned entrepreneur. Barbra has led marketing teams and driven growth and strategy for many prominent tech companies, most recently collaboration platform Miro. She is also a mentor for e-learning platform Reforge. Barbra cares deeply about empowering women in the technology industry and is known as an innovative leader who is tirelessly dedicated to the success of her teams. We’re excited for you to hear about her...
Published 04/22/20
On this episode, we're sharing 6 tips for working from home during a crisis. Liana and I have had flexible work schedules for a while. We've both spent time working in the office and working remotely prior to the Coronavirus pandemic, so we thought we would share some of the things we've learned along the way. These tips are evergreen in that even when the pandemic is over, we think many of them will be helpful, but we also mention why many of them matter more than ever these days as we all...
Published 04/14/20
On this episode, we’re talking to Maureen Rappaport, Marketing Program Manager at Facebook, where she supports creative consumer and brand marketing initiatives for Facebook Watch. Maureen has spent her career managing the brand strategy, creative development, and execution of globally integrated marketing campaigns largely within the ad agency world, notably including leading the re-brand of Apple Music. We’re excited for you to learn about her career in advertising and tech marketing and...
Published 04/07/20
On this episode, we’re sharing 5 ways marketers can make a difference during a crisis. Why? Because we're all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying the wrong thing. If you have any tips for leadership during times of fear, how to productively work from home, or any topics you’d like us to talk about - or even a silver lining you’ve finding through all of this - send us a note or a voice memo...
Published 04/01/20
On this episode, we’re talking to Sangita Sarkar, a powerhouse marketing executive armed with a JD in intellectual property law. Her career has been focused on product marketing for mobile games, and she has driven growth at Glu Mobile, Jam City, and Zynga. She made a name for herself in product marketing when she started developing the concept of Method Marketing, resulting in an incredibly triumphant launch of the popular Harry Potter Hogwarts Mystery mobile game, and many more very...
Published 03/25/20
On this episode, we are recapping some of the things we learned from planning our pop-up event that was supposed to take place during SXSW and also taking the chance to thank all the people who helped us plan it. We want to also note that we recorded this episode before the covid-19 situation really started to escalate in the US, before any of us were advised to start social-distancing, before authorities in the Bay Area and other cities across the country started issuing shelter-in-place...
Published 03/18/20
On this episode, we are mixing it up a little by giving you some insight into the women behind Lady Tech Marketer and the podcast – Emily Hill and Liana Wong. You’ll get to hear about our backgrounds and the origin story of Lady Tech Marketer. We hope you enjoy! Some of the topics we discussed: Liana and Emily's career highlights Taking action and then figuring things out as you go vs. formal training Big companies vs. startups Lady Tech Marketer - the origin story Connect with Liana,...
Published 03/11/20
Part 2 of 2. On this episode, we talk to Ashley Cohen, Partner at Tenx4, a startup that helps tech companies, marketing agencies, and 3rd-party vendors build better relationships and solve key business challenges. Ashley comes from a sales background and has spent the majority of her career in technology marketing, having worked both in marketing services and at a major marketing agency. We’re excited for you to hear about her experience and how it’s going to help her in her pioneering new...
Published 03/04/20