On this episode, we’re talking to Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable, the growth marketing platform for cross-channel customer engagement. Alongside her role at Iterable, she works with tech startups Sendoso and Embrace as an advisor. Having previously driven marketing at Alooma and OpenDNS, Tasha is a passionate leader who lifts up the women in her organizations and advocates for inclusivity in marketing. Tasha has accomplished quite a lot in her...

On this episode, we’re giving you four easy ways marketers can practice gratitude with customers and colleagues. Practicing gratitude is an essential part of marketing and should be considered essential in the workplace with your colleagues too. For one thing, it helps build relationships! And we all know how important relationships are in marketing and throughout our careers. We hope these suggestions are helpful to you Lady Tech Marketers. Connect with Lady Tech Marketer here: Email...

Part 2 of 2. On this episode, we’re talking to Gabby Abebe, Senior Marketing Manager of Demand Generation at Samsara, the leader in industrial IoT. Gabby is an avid brand and integrated strategy builder, always eager to create the best customer experience possible. She’s particularly passionate about diversity, equity and inclusion; and is committed to empowering and amplifying voices of marginalized communities in every space she occupies. Gabby is a rising star in the tech marketing space...

Part 1 of 2. On this episode, we’re talking to Gabby Abebe, Senior Marketing Manager of Demand Generation at Samsara, the leader in industrial IoT. Gabby is an avid brand and integrated strategy builder, always eager to create the best customer experience possible. She’s particularly passionate about diversity, equity and inclusion; and is committed to empowering and amplifying voices of marginalized communities in every space she occupies. Gabby is a rising star in the tech marketing space...

On this episode, we’re giving you three of our favorite movies for exercising your marketing mind. We often ask our guests for resources they’d suggest marketers check out, as well as how they get creative inspiration - so we thought this week, we’d...

On this episode, we’re talking about what to do when you’ve made a mistake at work. Let’s face it, we’re all humans and we all make mistakes. However, mistakes are much more about what you do after you’ve made them than the mistakes themselves. We ho...

On this episode, we’re talking to Paroma Sen, Global Marketing Director at tech industry leader SAP. Paroma is a collaborative marketing leader and is passionate not only about delivering value through innovation, but also about bringing innovative p...

On this episode, we’re sharing some of the best career advice we’ve been given. We ask our guests this all the time, so this time we’re turning the questions around to each other. We hope the advice that’s helped us helps you too! **Connect with L...

On this episode, we're giving you a list of 3 books that teach about building resilience in the face of adversity. During the trying times of 2020, we’re all learning about resilience in real-time, but these books can help us all since they provide steps for handling overwhelming and tough situations, and developing the mindset it takes to work through challenges no matter what we're facing. We hope you think even just one of these books sounds interesting and you check it out so you can...

On this episode, we’re giving you 5 tips for building a community for your brand. In this chaotic time, we’ve been thinking a lot about the importance of community, so we thought it would be good to share our favorite tips for community building with all of you Lady Tech Marketers out there. We hope this info is helpful to you as you connect with your customers. Hope you enjoy! Connect with Lady Tech Marketer here: Email [email protected] or [email protected]...

Part 2 of 2. On this episode, we’re talking to Paramita Bhattacharya, Chief Marketing Officer at Blurb, a consumer software and technology company that enables individuals to tell their stories through their self-publishing platform and community. Paramita is a CMO with award winning campaigns and official member of the Forbes Communications Council. Paramita is a visionary who has driven marketing and business growth at a number of top technology companies - including Adobe, Nokia, and...

Part 1 of 2. On this episode, we’re talking to Paramita Bhattacharya, Chief Marketing Officer at Blurb, a consumer software and technology company that enables individuals to tell their stories through their self-publishing platform and community. Paramita is a CMO with award winning campaigns and official member of the Forbes Communications Council. Paramita is a visionary who has driven marketing and business growth at a number of top technology companies - including Adobe, Nokia, and...

On this episode, we’re talking about four of the most important lessons marketers have learned in the first 6 months of the Covid-19 pandemic that will continue to be valuable throughout their careers. While this time has been challenging, we’re happy to see some silver linings through these lessons, and we hope you do too. Connect with Lady Tech Marketer here: Email [email protected] or [email protected]...

On this episode, we're giving you a list of 5 books that teach about perseverance. They’re all great for giving perspective on grit so you can feel confident when taking on challenges. We hope you think even just one of these books sounds interesting and you check it out so you can get inspired to keep going when you’re struggling with a job or project. Connect with Lady Tech Marketer here: Email [email protected] or [email protected]...