Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Matt Hodges, Head of Product Marketing Craft at Atlassian. Matt talks about how PLG needs great marketing to work well - specifically marketing sites that convert well and a system for using product launches to fuel growth. ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack ---- 🔗 Links: * Jobs-to-be-done Framework - https://jobs-to-be-done.com/what-is-jobs-to-be-done-fea59c8e39eb * Top traits of product marketers - https://www.linkedin.com/pulse/top-traits-best-product-marketers-matt-hodges/?trk=articles_directory 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome ---- Show Notes: (00:27) - Intro (04:49) - Leaning into marketing automation over heavy sales (11:31) - Joining Intercom (13:02) - Setting expectations in a new role (20:02) - Jobs-to-be-done (23:29) - Biggest missed opportunity with marketing sites (25:43) - Matt's favorite marketing sites (31:56) - Matt back at Atlassian (37:39) - Audience questions