Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches. 🔗 Links * Apri’s website: https://www.aprildunford.com/ * April on LinkedIn: https://www.linkedin.com/in/aprildunford/ * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (02:53) - Product led vs. sales led (06:04) - Positioning vs. messaging vs. narrative (15:33) - How to tie small product changes into your positioning (22:04) - Expanding positioning to include more customers (26:04) - Measuring the effectiveness of positioning and messaging (36:58) - April's book about product positioning (42:21) - Identifying companies with great positioning (44:40) - Reinforcing positioning without reusing the exact same words (48:53) - When to create and share a positioning document