Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Alex Klufas (IBM) about the importance of learning your product and getting to know your team, and Alex shares tips for growing an audience on TikTok by leaning into tactical content to build stronger connections. 🔗 Links Alex on TikTok: https://www.tiktok.com/@alex_the_pm Alex on Instagram: https://www.instagram.com/alex_the_pm/ Alex’s company: https://www.ibm.com/us-en?ar=1 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (07:39) - The importance of getting to know your product and team as a new PM (14:09) - Using TikTok to share PM knowledge (20:52) - Using tactical content to grow an audience (26:34) - Balancing a side hustle with a full-time job (28:39) - Building more personal connections through TikTok (31:13) - Alex's favorite product right now