Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process. 🔗 Links Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg Bj Fogg behavior change model: https://behaviormodel.org/ The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/ Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (03:42) - The challenges with onboarding (06:55) - Introducing the EUREKA framework (09:02) - Creating an onboarding team (15:18) - Understanding the user's definition of success (24:40) - When your product solves multiple problems (34:29) - Helping new users succeed with day-one action items (41:14) - Keeping users engaged and motivated (49:48) - Multi-level onboarding (51:55) - What is the right amount of onboarding? (54:47) - When to focus on self-serve onboarding at an early-stage startup (56:26) - Identifying PQLs