The Banking-as-a-Service (BaaS) market is having a profound impact on the financial service industry, with a projected market size of $48.40 Billion by 2030. The rise of BaaS has pushed traditional banks to adapt and digitalize their services, resulting in more partnerships between banks and fintech organizations. This has led to greater innovation and a changing regulatory landscape. Join our host Rich Alterman, on this episode of The Lending Link as he sits down with Josh Williams, EVP, Chief Banking Officer & Head of Partnerships at Seattle Bank, to explore the impact of BaaS on the financial services industry. Josh and Rich discuss the early days of embedded banking, the trade-offs and pain points involved, and how to identify new partners amidst changing regulations. Josh and Rich cover a wide range of topics, including: 🚀 The first product that Seattle Bank is bringing to market 😩 Common pain points and trade-offs within the BaaS space 🤝 Top considerations for forming successful partnerships in the BaaS market 💡 The importance of financial literacy and where to start So, put on your headphones and tune in for an insightful BaaS-focused conversation! Show Notes: Download      GDS Link's new eBook Navigating the BaaS Landscape: https://info.gdslink.com/navigating-the-baas-landscape Seattle      Bank's Partner Benefits page: https://www.seattlebank.com/fintech What      Fintech's Should Know About Bank Priorities: https://finxtech.com/what-should-fintechs-know-about-bank-priorities/ About Josh Williams Josh Williams is Executive Vice President/Chief Banking Officer and Head of Partnerships at Seattle Bank. Josh joined Seattle Bank in 2014 and now leads Partner Banking, collaborating with fintechs, marketplaces, and brands to integrate financial services into their customer experience. Josh leads with an exceptional focus on understanding client needs and surpassing their service expectations. Always aiming to advance his clients' progress toward their financial and business goals, Josh directed the development of Seattle Bank's private and commercial banking business lines designed for ultra-high-net-worth families and closely held businesses. He has over 20 years of experience serving as a resource to clients with complex banking needs, building, and leading successful teams, and formulating and executing organizational strategy. Stay connected with The Lending Link! Subscribe and follow our listening and social platforms, plus access exclusive GDS Link offerings here: https://linktr.ee/thelendinglink