In this episode of The Lending Link, host Rich Alterman sits down with Adam Elliott, the CEO and Founder of Kevari, to delve into the critical issue of identity fraud and its evolving complexities. Adam begins by sharing his journey from holding senior roles at Check Systems to founding Kevari, a leading identity fraud prevention company that combines machine learning with consortium velocity and identity networks to detect fraud in real-time. He explains the reasoning behind rebranding from ID Insight to Kevari, aiming to convey strength and technological innovation. Adam also shares his optimistic outlook on the future of fraud prevention, emphasizing the potential of emerging technologies and data networks to turn the tide in the ongoing battle against fraud. Tune in now!