181 - Stop Confusing Funnel Metrics and Multi-Touch Attribution -

181 - Stop Confusing Funnel Metrics and Multi-Touch Attribution

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Are you struggling to understand the difference between funnel metrics and MT attribution? Have we got an episode for you! Special guest Alison Rouse joins the Revenue Growth Architects to set the record straight and help you learn about the challenges of analyzing data, the importance of strategic thinking, and the tools that can provide better ROI and data analysis.

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