Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients.
Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win.
Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your company's revenue growth.
00:00 Intro
00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications?
17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas?
27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?
Published 11/11/24
00:00 Introduction
01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem?
21:26 GTM or GTFO: reacting to a video on measurement
31:18 What term should we use: funnel, lifecycle, pipeline or something else?
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Published 10/28/24