Building out an SDR team is costly, and frequently results in an organizational focus on keeping that team busy—not driving revenue. Partner that with the advance of AI tools and a shift in the way businesses are handling their outbound sales efforts and the traditional role of the SDR feels less clear than ever. In this episode of The Revenue Growth Architects we’re critically analyzing the role of the SDR on modern sales teams. We discuss why trusting junior folks to nurture your best leads doesn’t make sense, why SDRs could be more effective in a hybrid marketing role, and why the right move might be investing those resources in other programs altogether. Tune into this episode to find out why it may be time to critically rethink the role of the SDR in your business. Do you have a marketing ops question you’d like answered? Reach out to us at [email protected].