Description
Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead?
Well, it's because few people realize that you need to architect Marketo, Hubspot, or Pardot in a particular way.
Xander will explain all in this episode.
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00:00 Intro
00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications?
17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas?
27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?
Published 11/11/24
00:00 Introduction
01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem?
21:26 GTM or GTFO: reacting to a video on measurement
31:18 What term should we use: funnel, lifecycle, pipeline or something else?
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Published 10/28/24