Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth. In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel. Chapters: 00:00 - The Power of Newsletters in Nurturing Leads 02:57 - From Hair Extensions to Email Marketing 08:59 - The Difference Between Email Marketing and Newsletters 14:49 - Building Trust Through Newsletters 17:48 - High-Intent Signals and Marketing Attribution 23:39 - Incorporating Cold Leads into a Newsletter 26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing 35:17 - The Role of Email Marketing in a Funnel 38:29 - Email Marketing Myths 41:42 - Improving Email Deliverability and Engagement 44:48 - Newsletters as Networking Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Ben Billups and NOBLE Digital: → NOBLE Digital: https://www.nobledigital.co/ → Fwd: https://www.fwdnewsletters.com/ → Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/ → Ben's Twitter: https://x.com/BenBillups This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com